U.S. market entry
U.S. market entry services for international manufacturers
U.S. market entry services that answer who buys your product in the United States, at what price and through which route, then carry out the plan with you.
Commercial representation. AFI is not a law firm.
USA market entry consulting, followed by execution
USA market entry consulting usually ends with a report. Ours ends with a plan your team can act on the following week, and an offer to carry it out.
We look at U.S. demand for your category, the products you will compete with, and the price points buyers already accept. We check which U.S. rules apply to your product and flag anything that needs a specialist, such as testing, labelling or certification.
As your American market entry partner, AFI stays on after the assessment. The same team that wrote the plan contacts the buyers in it, through U.S. sales representation or a U.S. distributor search.
Choosing your U.S. entry route
Most foreign manufacturers reach U.S. buyers through one of four routes. The right one depends on your margins, your minimum order size and how much control you want over pricing.
Many companies combine routes: a distributor for one region or channel, and direct accounts with larger retailers elsewhere. The assessment tells you which combination fits your product, and in what order to open them.
U.S. market entry for foreign manufacturers
Our clients make their own products, mostly in China, and many already sell to the U.S. through importers or private-label buyers. They come to us when they want their own U.S. accounts and their own brand on the shelf.
Entering the U.S. does not have to start with a U.S. company or an office. Read how representation replaces a branch office in the early stage. If you will sell under your own brand, plan for U.S. trademark registration before launch.
[TODO] One to two sentences of real client context: product categories, provinces, typical company size.
How it works
How a U.S. market entry project runs
- Step 01
Product and price review
We review your product range, current export prices and any U.S. sales you already have.
- Step 02
Demand and rules check
We research U.S. demand, competitors and the rules that apply to your category.
- Step 03
Route recommendation
You get a written recommendation: which route, which buyers, and what it takes.
- Step 04
Launch
We start outreach to the target list, or hand the plan to your team if you prefer.
Questions about u.S. market entry
How long does a U.S. market entry assessment take?
It depends on your category and how much research already exists. We confirm the timeline in the proposal after the first consultation. [TODO] Add AFI’s typical range.
Do you handle certification such as FDA, FCC or UL?
No. We identify which rules apply to your product and point you to the specialist or testing lab that handles each one. Certification itself is outside our work.
Do we need a U.S. company to enter the market?
Often not at the start. Many manufacturers sell to U.S. importers, distributors and retailers from their home company. Your lawyer and accountant confirm the right structure.
What happens after the assessment?
You can carry out the plan yourself, or we carry it out with you through ongoing representation: outreach, buyer meetings and reporting.
Related services
Each service works on its own or as part of AFI's U.S. market representation services.
- U.S. trademark registration Clearance search and USPTO filing through a licensed U.S. trademark attorney, managed by AFI.
- U.S. sales representation A U.S. representative who finds buyers, attends meetings and follows up for you.
- U.S. distributor search We identify, vet and approach U.S. distributors for your category.
- Trade show representation Meetings booked before the show, your booth staffed, and follow-up after.
- U.S. business representative A U.S. phone line, email and named contact for buyers and partners.
- For Chinese companies U.S. sales, distribution and contact for manufacturers based in China.
- Amazon market entry Brand Registry, U.S. listings and launch planning for brands entering Amazon.com.
- FDA U.S. Agent A U.S. Agent for foreign food, drug, device and cosmetic facilities registering with FDA.
- Texas registered agent Registered agent and registered office in Austin for Texas companies with owners abroad.
Book a consultation
Tell us what you make and what you need from u.S. market entry. We reply by email within 24 hours to arrange a call.
- Phone
- +1-512-877-1986
- Office
- 9308 Swooping Bat Dr, Austin, TX 78744