Pricing
Pricing for U.S. market representation
Three monthly tiers: Starter, Growth and Scale. Each has a one-time onboarding fee and a minimum term. Every enquiry gets a reply within 24 hours.
- Tier 01
Starter
Test U.S. demand and give buyers a U.S. contact before committing to active sales.
From $1,500
up to $2,500 per month
- Onboarding
- $2,500 one-time
- Minimum term
- 3 months
- Commission
- None
- U.S.-based business representative: phone line and email answered in U.S. business hours
- Market entry assessment for one product category
- Target list of up to 50 U.S. buyers or distributors
- Introductory outreach to the target list
- Monthly written report
- Tier 02
Growth
Open your first U.S. accounts with a representative working your product every week.
From $3,500
up to $6,000 per month
- Onboarding
- $5,000 one-time
- Minimum term
- 6 months
- Commission
- 3%
- Everything in Starter
- U.S. sales representation: part-time representative assigned to your product
- Distributor search with a vetted shortlist of up to 10 distributors
- Buyer meetings, by video and in person
- Report every two weeks
Commission: 3% on orders from accounts AFI opens, for their first 12 months.
- Tier 03
Scale
Build national distribution and manage a growing set of U.S. accounts.
From $7,500
up to $12,000 per month
- Onboarding
- $7,500 one-time
- Minimum term
- 12 months
- Commission
- 3%
- Everything in Growth
- Full-time representative dedicated to your company
- National distributor recruitment across several channels or regions
- Trade show representation at up to 2 U.S. shows a year
- Account management for reorders and new lines
- Weekly report and quarterly strategy review
Commission: 3% on orders from accounts AFI opens, for their first 12 months.
We recommend a tier in the first call and confirm the exact fee in a written proposal.
Single projects
Not ready for a monthly engagement? These services are also available on their own.
- Market entry assessmentOne-time project. One category, written report and launch plan.
- $5,000 to $9,500
- Distributor searchStaged project. Profile, vetted shortlist and introductions.
- $8,000 to $15,000
- U.S. trademark registrationClearance search and USPTO filing by a licensed U.S. trademark attorney, coordinated by AFI. USPTO fees per class billed at cost.
- Quoted per mark
- Trade show representationPer person. Pre-show meeting booking and follow-up included.
- $1,200 to $1,800 per show day
- All fees in U.S. dollars, excluding travel, samples, shipping and show fees, which are billed at cost with your approval.
- Where a fee is a range, the exact figure depends on your product category, target regions and number of product lines, and is fixed in your proposal.
- Commission applies only to orders from U.S. accounts that AFI introduced, and is set out in the services agreement.
Questions about pricing
Why is the monthly fee a range?
The exact fee depends on your product category, the regions you target and how many product lines we represent. We fix it in a written proposal after the first consultation.
What does the onboarding fee cover?
Learning your product and pricing, building the target list, setting up your U.S. phone line and email, and preparing sales materials for U.S. buyers.
Can we change tiers?
Yes. You can move up a tier at any time. Moving down takes effect at the end of the current minimum term.
Why do Growth and Scale include commission?
A 3% commission on orders from accounts we open ties part of our income to your U.S. sales. It applies for the first 12 months of each new account, which keeps the retainer lower than a fully salaried U.S. hire.
What is not included?
Travel, samples, shipping, trade show booth and registration fees are billed at cost, only with your approval. Legal, tax, certification and customs work is done by your own advisers. The exception is U.S. trademark registration, which we coordinate with a licensed U.S. trademark attorney and quote separately.
Not sure which tier fits?
Tell us about your product and your U.S. goals. We recommend a tier in the first call, and you decide after reading the written proposal.