About AFI
About AF International Agency
AF International Agency (AFI) is a commercial representation firm that helps international manufacturers sell in the United States without opening a U.S. office.
Commercial representation and U.S. appointments. AFI is not a law firm.
What AFI does
We act as a manufacturer's commercial presence in the United States. That means finding and meeting U.S. buyers, searching for distributors, representing you at trade shows and answering U.S. enquiries in your company's name. We also act as FDA U.S. Agent and Texas registered agent, coordinate U.S. trademark registration through a licensed attorney, and help brands enter Amazon.com.
Most clients come to us for one of two reasons: they want to enter the U.S. market for the first time, or they already ship to the U.S. through importers and want accounts of their own. See the full range of our U.S. market representation services.
Why a U.S. representative instead of an office
U.S. buyers expect a reply in their working hours, a phone number that someone answers and a person who can meet them. A sales team twelve time zones away finds that hard, and opening a U.S. office before there are U.S. customers is a large, slow commitment.
A representative closes that gap at a lower cost. You keep control of pricing, contracts and production. We handle the U.S. side of the conversation and report back to your team in writing.
Who you will work with
Every client works with a named representative who knows their product, rather than a rotating account desk.
[TODO] Team: name, role, languages spoken and relevant background for each person a client will deal with. Real photos only. Add the founding story in two or three sentences: who started AFI, when, and why.
How we work
We say early when a product or a route is not a good fit for the U.S. market. A clear no in the first consultation costs you less than a year of outreach that was never going to work.
We write in plain English, for teams who often read it as a second language, and we put every contact, meeting and buyer response in a written report.
Case files
site.caseFiles.
Talk to us about the U.S. market
Tell us what you make and where you want to sell it. We use the first call to see whether AFI is the right fit.