Amazon market entry
Amazon market entry for Chinese brands
Amazon market entry for Chinese brands that want to sell on Amazon.com under their own name: we prepare the brand, the listings and the launch, and keep it consistent with your U.S. wholesale accounts.
Amazon market entry is one route among several. We also open wholesale and distributor accounts.
Start with the brand: trademark and Amazon Brand Registry
Amazon Brand Registry gives a brand owner more control over its listings and tools to report copies. To enrol, a brand needs an active registration or a pending application with a trademark office Amazon accepts, which for the U.S. store includes the USPTO.
That makes U.S. trademark registration the first step. A pending USPTO application filed through a licensed attorney can be enough to start enrolment, so the application and the Amazon launch can run in parallel.
Launch on Amazon U.S. without undercutting your wholesale accounts
Many Chinese brands list on Amazon at a price their own U.S. distributors cannot match, then lose the distributors. We plan Amazon pricing and wholesale pricing together, so both channels can grow.
We prepare listings written for U.S. shoppers, check which documents Amazon asks for in your category, and plan the launch sequence. Day-to-day account and advertising management can stay with your team or a specialist agency. Selling under your own brand also needs a U.S. trademark.
How it works
How Amazon market entry runs
- Step 01
Brand and product review
We check your trademark position, product category and current U.S. prices.
- Step 02
Trademark and Brand Registry
A licensed attorney files the U.S. trademark; we prepare the Brand Registry enrolment.
- Step 03
Listings and compliance
We prepare U.S. listings and the documents Amazon asks for in your category.
- Step 04
Launch
We run the launch plan with your team and report on results.
Questions about amazon market entry
Do we need a U.S. trademark to sell on Amazon?
Not to sell, but you need a registered or pending trademark to enrol in Amazon Brand Registry, which protects your listings. We coordinate U.S. trademark registration through a licensed attorney.
Can a Chinese company open an Amazon U.S. seller account?
Yes. Amazon accepts sellers based in China and verifies the business and its owners during registration. The account is opened in your company’s name.
Should we sell on Amazon or to U.S. distributors?
Often both, in the right order. Amazon gives direct access to shoppers; distributors and retailers bring volume. We plan prices so one channel does not undercut the other.
Do you manage Amazon advertising?
[TODO] Confirm with AFI whether advertising management is included or referred to a partner.
Related services
Each service works on its own or as part of AFI's U.S. market representation services.
- U.S. market entry Market assessment, entry route and launch plan, then the work to carry it out.
- U.S. trademark registration Clearance search and USPTO filing through a licensed U.S. trademark attorney, managed by AFI.
- U.S. sales representation A U.S. representative who finds buyers, attends meetings and follows up for you.
- U.S. distributor search We identify, vet and approach U.S. distributors for your category.
- Trade show representation Meetings booked before the show, your booth staffed, and follow-up after.
- U.S. business representative A U.S. phone line, email and named contact for buyers and partners.
- For Chinese companies U.S. sales, distribution and contact for manufacturers based in China.
- FDA U.S. Agent A U.S. Agent for foreign food, drug, device and cosmetic facilities registering with FDA.
- Texas registered agent Registered agent and registered office in Austin for Texas companies with owners abroad.
Book a consultation
Tell us what you make and what you need from amazon market entry. We reply by email within 24 hours to arrange a call.
- Phone
- +1-512-877-1986
- Office
- 9308 Swooping Bat Dr, Austin, TX 78744