Trade show representation
Trade show representation in the United States for international manufacturers
Trade show representation in the United States that books buyer meetings before the show, staffs your booth or walks the floor for you, and follows up after your team flies home.
Commercial representation. AFI is not a law firm.
Before, during and after the show
A U.S. trade show is expensive for an overseas exhibitor: booth fees, freight for samples, flights and hotel. The return depends on work done outside the show days.
Before the show, we contact buyers on your target list and book meetings at your booth. During the show, we staff the booth with your team or in your place, or walk the floor with samples if you are not exhibiting. Every conversation is captured with contact details and what the buyer asked for.
U.S. trade show follow-up
Most trade show leads go cold in the week after the show. The exhibitor flies home, emails arrive overnight, and the buyer has already spoken to a U.S. supplier.
We follow up from the U.S. within days of the show, send the samples and quotes you approve, and keep calling until each lead is a meeting, an order or a clear no. You get a written lead report, not a box of business cards.
Leads that need ongoing work move into U.S. sales representation.
How it works
How trade show representation runs
- Step 01
Choose the show
We confirm which U.S. show reaches your buyers, and whether to exhibit or walk it.
- Step 02
Pre-book meetings
We contact target buyers and book meetings for the show days.
- Step 03
Represent you at the show
We staff the booth or walk the floor and record every conversation.
- Step 04
Follow up
We follow up every lead from the U.S. and report on each one.
Questions about trade show representation
Which U.S. trade shows do you cover?
Any U.S. show that reaches buyers in your category. We recommend shows in the consultation based on who attends, not show size.
Can you represent us if our team cannot travel?
Yes. We can staff your booth in your place, or meet buyers on the floor without a booth.
What do we receive after the show?
A written lead report: who we met, what they asked for, follow-up status and recommended next steps for each lead.
Do you help U.S. companies at shows abroad?
No. We represent foreign manufacturers at shows in the United States.
Related services
Each service works on its own or as part of AFI's U.S. market representation services.
- U.S. market entry Market assessment, entry route and launch plan, then the work to carry it out.
- U.S. trademark registration Clearance search and USPTO filing through a licensed U.S. trademark attorney, managed by AFI.
- U.S. sales representation A U.S. representative who finds buyers, attends meetings and follows up for you.
- U.S. distributor search We identify, vet and approach U.S. distributors for your category.
- U.S. business representative A U.S. phone line, email and named contact for buyers and partners.
- For Chinese companies U.S. sales, distribution and contact for manufacturers based in China.
- Amazon market entry Brand Registry, U.S. listings and launch planning for brands entering Amazon.com.
- FDA U.S. Agent A U.S. Agent for foreign food, drug, device and cosmetic facilities registering with FDA.
- Texas registered agent Registered agent and registered office in Austin for Texas companies with owners abroad.
Book a consultation
Tell us what you make and what you need from trade show representation. We reply by email within 24 hours to arrange a call.
- Phone
- +1-512-877-1986
- Office
- 9308 Swooping Bat Dr, Austin, TX 78744